The uniformed representative of the United States Postal Service just dropped the July 2024 issue of Philadelphia magazine into my mailbox, and I recommend you hie down to your local newsdealer to pick up a copy. I found it wonderfully readable; so did the American Society of Magazine Editors, which honored Philadelphia with its 2024 National Magazine Award for Lifestyle Journalism, an award that “honors print and digital journalism that celebrates readers’ passions and interests.”
A regional magazine should reflect the character of its region, and the July issue does so again under the editorship of Brian Howard. A report on development at Penn’s Landing describes a corruption wiretap as “amusingly incriminating,” a phrase that in two words encompasses the laconic cynicism of Philly residents towards their government officials, but even better is Philadelphia writer-at-large Jason Sheehan’s article “Looking for Luisa,” which is the funniest thing I’ve read in years. Describing his hunt for a cookbook author who may or may not exist in reality, Sheehan describes one moment of his investigation:
I get one kitchen manager on the phone, and he says this is “the stupidest fucking question” he’s ever been asked, and I’m like, Come on … really? This is Philadelphia, asshole, and if THIS is the stupidest question anyone has ever asked you, then you gotta get out more. I mean, two days ago, one of my neighbors asked me if I thought a cat could survive jumping out of the second-floor window of her townhouse and I said yeah, sure, cats are amazing, and then she said, “But what if it was carrying a whole chicken?,” and that wasn’t even the stupidest question I’d heard THAT DAY.
That breezy combination of absurdity, disbelief, and casual obscenity has always been a part of the style of Philadelphia — both the magazine and the city.
As far as these things are discoverable, Philadelphia is one of the oldest regional magazines in the country, having been established in 1908 by the Trades League of Philadelphia, whatever that was. Since 1946 the magazine has been in the hands of one member of the Lipson family or another and remains locally owned-and-operated. I first started reading Philadelphia in the late 1970s and early 1980s, when D. Herbert Lipson hired Editorial Director Maury Z. Levy, who established the tone of the magazine and came up with some of the magazine’s most popular features, especially the annual “Best of Philly” issue.
This August the magazine is planning a celebration of the 50th anniversary of the “Best of Philly” issues, but those of us with long memories will remember that the feature began as “The Best and Worst of Philly,” a compendium of local, witty snark that rendered these issues collector’s items. Apparently (so I surmise), more practical considerations prevailed and the publisher thought it best not to alienate potential advertisers, so at some point the “Worst” was dropped. It’s still a useful issue, though, and I’m looking forward to this year’s entrant.
Though its 2024 National Magazine Award honored Philadelphia‘s lifestyle journalism, each issue also contains deeply researched stories on the city’s political and cultural life; a recent story on the trials and tribulations of the Kimmel Center was a highlight, and I’m sure somebody over there is working on a University of the Arts story that will dig as deeply as anyone can into its recent closure. Alas, very little of the print magazine has found its way online, but its web site is still essential reading for current and former Philadelphians like myself. So I raise a glass to Philadelphia today; and if you’re nice to me I might send you a scan of that Jason Sheehan article. It’s a riot.
